Wednesday 1 December 2010

Representation and Stereotypes in Advertising


Representation and Stereotypes in Advertising



I think this advert shows a positive representation because it shows that men do care about their children just like women do.
I think this advert challenges stereotypes because usually you would see a woman doing the washing and looking after the baby but in this advert the man is being cuddly with the baby.
The advert persuades people to buy the product as the man is wearing a blue shirt which could represent freshness and pureness so the clothes will smell nice. Also the advert is cute because the baby is playing with their dad.
I think the overall message of this advert is showing if you buy this product then your washing will smell nice and fresh.     

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